Opportunistic Self - playing a role to get what you want

After a while, things get boring for Phil. Without consequence the main drive to growth is an unsatisfactory environment and so he begins to long for the preferred woman. That would be Rita.
The Opportunistic Self plays a role and pretends to go along with the rules to get a specific reward. Phil uses planning, insight, and discrimination to achieve his goal. The focus is on the preferred reward (Rita) rather than just avoiding punishment.
Phil is now willing to alter his behavior and act "as if" to get the reward he seeks. He is capable of understanding the wants and needs of others and he mimicks the required behavior. He is pretending to be "good" and is willing to control his impulses to get what he wants - like a kid in grade school. (See Best Scenes from Groundhog Day on right).
Rita represents Phil's repressed feminine side. Romantic love is based on finding union with the unexpressed and denied half of one's own self. She realizes he is being false with her and rejects him. She accuses him of loving only himself. He says,
"Love myself? I don't even like myself."
Self-centeredness comes from feeling empty - there is no self-love, only defensiveness and self-indulgence. Only when you love yourself, are you able to truly love others.
Phil needs to love himself before he can love Rita.